Blue Eyes Vodka has carved a niche for itself in the Indian spirits market, offering a smooth and refreshing experience that appeals to vodka lovers. Known for its pure grain base and crisp taste, this Indian-made vodka has become a popular choice in Delhi, a city with a vibrant nightlife and a growing appreciation for quality liquor. Whether you enjoy it neat, on the rocks, or in a cocktail, Blue Eyes Vodka brings a touch of elegance to every sip.
In this guide, we’ll explore the current price of Blue Eyes Vodka in Delhi for 2025, the factors that influence its cost, and what makes it a standout option in the capital’s bustling liquor scene.
What is Blue Eyes Vodka?
Blue Eyes Vodka is a premium Indian vodka produced by Rock & Storm Distilleries, headquartered in Punjab. Launched in 2010, it’s crafted from pure grain and triple-distilled to achieve a smooth, clean finish. With an alcohol content of 40% ABV (80 proof), it’s designed to deliver a balanced flavor profile—subtle yet refined. Available in variants like Pure Grain and Green Apple, Blue Eyes has gained traction for its quality and affordability, making it a go-to choice for many in Delhi.
Factors Affecting Blue Eyes Vodka Pricing in Delhi
Several elements shape the price of Blue Eyes Vodka in Delhi. Understanding these can help you appreciate why the cost might fluctuate and how it remains competitive.
- Brand Positioning: Blue Eyes Vodka sits in the mid-to-premium range. While it’s not as pricey as imported giants like Grey Goose or Absolut, its quality rivals many well-known brands. This balance of affordability and refinement keeps its pricing attractive.
- Production Costs: Made locally with high-quality grains and advanced distillation techniques, Blue Eyes avoids the hefty import duties that inflate the cost of foreign vodkas. This allows it to maintain a reasonable price point.
- Taxes and Excise Duties: Delhi imposes a 30% tax on liquor, which impacts the final retail price of Blue Eyes Vodka. However, compared to states with higher duties, Delhi’s tax structure is relatively moderate, keeping costs manageable.
- Volume and Variants: Blue Eyes comes in different sizes—90ml, 180ml, 375ml, and 750ml—and two flavors: Pure Grain and Green Apple. Larger bottles offer better value per milliliter, while the flavored variant might carry a slight premium due to added production steps.
- Demand and Availability: Delhi’s thriving bar and restaurant culture fuels demand for vodka, especially affordable premium options like Blue Eyes. Its widespread availability in liquor stores across the city helps stabilize prices through competition.
- Distribution: Efficient distribution networks in Delhi ensure Blue Eyes Vodka reaches consumers without excessive markups. However, prices can vary slightly between upscale vendors in areas like South Delhi and more budget-friendly shops elsewhere.
Blue Eyes Vodka Price in Delhi 2025
Here’s a breakdown of the approximate prices for Blue Eyes Vodka in Delhi as of 2025. Note that these are estimates based on current trends, and actual prices may vary slightly depending on the retailer and location within the city.
| Variant | Volume | Price (INR) |
|---|---|---|
| Pure Grain Vodka | 90ml | 100 – 120 |
| Pure Grain Vodka | 180ml | 200 – 220 |
| Pure Grain Vodka | 375ml | 350 – 400 |
| Pure Grain Vodka | 750ml | 650 – 700 |
| Green Apple Vodka | 180ml | 220 – 240 |
| Green Apple Vodka | 750ml | 700 – 750 |
These prices reflect Delhi’s competitive liquor market, where Blue Eyes Vodka stands out as a budget-friendly yet premium option. For comparison, imported vodkas like Smirnoff or Absolut typically start at INR 1,000-1,500 for a 750ml bottle in Delhi, making Blue Eyes a steal for its quality.
Why Blue Eyes Vodka Shines in Delhi
Delhi’s love for Blue Eyes Vodka isn’t just about price—it’s about value. The Pure Grain variant offers a smooth, neutral taste that’s perfect for mixing into cocktails like a Vodka Tonic or a fruity Martini. The Green Apple version, with its tart and refreshing twist, adds a fun flair to drinks, appealing to younger crowds and experimental drinkers.
The city’s nightlife hubs—think Connaught Place, Hauz Khas, and Gurugram (technically nearby)—embrace Blue Eyes for its versatility and affordability. In 2023, Delhi saw sales of 80,000 cases, generating a turnover of INR 13 crore, a testament to its growing popularity. With a 4.2% growth rate in sales post-pandemic, Blue Eyes is clearly a staple in the capital.
Price Trends and Consumer Insights
Delhi’s liquor pricing is influenced by its relatively moderate excise policies compared to states like Maharashtra or Karnataka, where taxes can push prices higher. For a 750ml bottle of Blue Eyes Pure Grain Vodka, you’re looking at INR 650-700—a fraction of what you’d pay for imported brands. The Green Apple variant, slightly pricier at INR 700-750, caters to those seeking a flavored kick without breaking the bank.
Consumers in Delhi appreciate Blue Eyes for its smoothness and lack of harshness, often noting that it “goes down like water” with minimal burn. This makes it a favorite for casual drinkers and party hosts alike. Its availability in smaller sizes (like 90ml and 180ml) also suits those who want a quick drink without committing to a full bottle.
See Also: whiskypriceindia.com
Conclusion
Blue Eyes Vodka offers Delhiites a winning combination of quality, taste, and affordability. Priced between INR 650-750 for a 750ml bottle in 2025, it’s a standout option in a city where premium spirits often come with a hefty tag. Whether you’re sipping the crisp Pure Grain variant by a cozy fireplace or mixing the Green Apple flavor into a summer cocktail, Blue Eyes delivers a premium experience without the premium cost.
For vodka enthusiasts in Delhi, Blue Eyes is proof that you don’t need to splurge on imports to enjoy a great drink. Its local roots, competitive pricing, and growing fanbase make it a smart pick for any occasion. So, next time you’re stocking up, grab a bottle of Blue Eyes Vodka—you’ll get elegance in every sip at a price that’s easy on the wallet.