Old Fitzgerald is more than just a bourbon—it’s a slice of American whiskey history wrapped in a smooth, wheated profile that has captivated enthusiasts for over a century. Whether you’re a seasoned bourbon collector or a curious newcomer, this legendary brand offers a story as rich as its flavor. In this article, we’ll explore the heritage, tasting notes, pricing (including a special look at Old Fitzgerald prices in India), and why it remains a standout in the whiskey world. Let’s pour a glass and dive in!
What Is Old Fitzgerald Bourbon?
Old Fitzgerald is a wheated bourbon crafted by Heaven Hill Distillery in Louisville, Kentucky. Unlike traditional rye-based bourbons, it swaps rye for wheat in its mash bill, delivering a softer, sweeter taste that’s earned it a loyal following. First introduced in 1870 by John E. Fitzgerald, the brand has evolved from a private-label spirit for elite clubs to a widely celebrated name in modern bourbon culture.
Today, Old Fitzgerald is best known for its Bottled-in-Bond (BiB) Decanter Series, a biannual release that showcases aged expressions in elegant packaging. With a mash bill of 68% corn, 20% wheat, and 12% malted barley, it’s a refined sip that balances tradition with innovation.
Why Is It Called “Wheated Bourbon”?
Wheated bourbon uses wheat as the secondary grain instead of rye. This choice mellows the spice, bringing forward notes of caramel, vanilla, and honey. It’s a style popularized by brands like Pappy Van Winkle, and Old Fitzgerald proudly carries that torch.
The History of Old Fitzgerald: From 1870 to Today
The story of Old Fitzgerald begins with John E. Fitzgerald, a man shrouded in lore. Some say he was a distiller; others claim he was a treasury agent with a taste for the finest barrels. What’s certain is that in 1870, he created a bourbon for rail and steamship tycoons, keeping it exclusive until 1900 when it hit the public market.
During Prohibition (1919-1933), Old Fitzgerald was one of the few distilleries allowed to produce medicinal whiskey under government supervision. This rare privilege kept the brand alive, and in the 1930s, it caught the eye of “Pappy” Van Winkle. He bought it, moved production to his Stitzel-Weller distillery, and cemented its wheated legacy.
In 1999, Heaven Hill acquired the brand after a fire destroyed their original Bardstown facility. Since then, they’ve honored its heritage with premium releases like the Bottled-in-Bond series, launched in 2018.
Fun Fact
The iconic decanter design of the BiB series is inspired by a 1950s Old Fitzgerald bottle, blending nostalgia with modern craftsmanship.
What Does Old Fitzgerald Taste Like?
Old Fitzgerald’s flavor profile is a masterclass in balance. Its wheated recipe softens the edges, making it approachable yet complex. Here’s what you can expect:
- Nose: Caramel, honey, toasted oak, and a hint of baking spices like cinnamon or nutmeg.
- Palate: Silky and sweet with vanilla, butterscotch, and subtle fruit notes like dried apricot or cherry.
- Finish: Warm, dry, and lingering, with touches of oak, pepper, and char.
The Bottled-in-Bond releases, aged between 8 and 19 years, amplify these traits. For example, the 2024 Fall 11-Year-Old edition offers leather and crème brûlée sweetness, while the 15-Year-Old Decanter leans into richer dark fruit and spice.
Real-World Example
A bourbon enthusiast on Reddit described the 13-Year-Old BiB as “a sweet old-fashioned cake of a bourbon,” highlighting its dessert-like charm. It’s this kind of feedback that keeps collectors hunting for each release.
How Much Does Old Fitzgerald Cost?
Pricing for Old Fitzgerald varies widely based on the expression, age, and market demand. The entry-level Old Fitzgerald Prime Bourbon is budget-friendly, while the BiB Decanter Series commands premium prices due to its limited nature.
- Old Fitzgerald Prime (80 proof): Around $15-$20 USD for a 750ml bottle in the U.S.
- Bottled-in-Bond Decanter Series: Suggested retail prices (MSRP) range from $85 (8-Year-Old) to $240 (19-Year-Old) USD, but secondary market prices can soar to $500-$2,000+ depending on rarity.
Why the Price Jump?
Limited releases, high age statements, and collector demand drive up costs. A 2023 survey by Bourbon & Banter noted that the 10-Year-Old BiB, with an MSRP of $140, often fetches double that at retail due to hype.
Old Fitzgerald Price in India with Table
In India, bourbon isn’t as mainstream as Scotch or Indian whisky, but Old Fitzgerald has a niche following among enthusiasts and importers. Prices reflect import duties, taxes, and availability, making it pricier than in the U.S. Below is a table of estimated prices for Old Fitzgerald in India as of April 2025, based on market trends and online liquor platforms:
| Expression | Volume | Estimated Price in INR | Notes |
|---|---|---|---|
| Old Fitzgerald Prime (80 proof) | 750ml | ₹2,500 – ₹3,500 | Widely available via importers |
| BiB 8-Year-Old (Spring/Fall) | 750ml | ₹9,000 – ₹12,000 | Limited stock, specialty stores |
| BiB 10-Year-Old | 750ml | ₹12,000 – ₹15,000 | Rare, often through collectors |
| BiB 15-Year-Old Decanter | 750ml | ₹20,000 – ₹25,000 | High demand, luxury segment |
| BiB 19-Year-Old | 750ml | ₹35,000 – ₹50,000+ | Extremely rare, auction-driven |
Why So Expensive in India?
India levies heavy customs duties (up to 150% on imported spirits) and state taxes, inflating prices. Plus, Old Fitzgerald’s premium releases are rarely stocked locally, so importers or gray-market sellers set steep rates.
Pro Tip
Check platforms like The Whisky Exchange or local luxury liquor stores in cities like Mumbai or Delhi for availability. Joining bourbon enthusiast groups on X can also help you source bottles at better rates.
Why Is Old Fitzgerald So Popular?
Old Fitzgerald’s popularity stems from its heritage, quality, and scarcity. Here’s why it stands out:
- Wheated Appeal: Fans of Pappy Van Winkle or Weller love its smooth, sweet profile.
- Bottled-in-Bond Status: The BiB label guarantees 100 proof, single-season distillation, and at least 4 years of aging, a mark of authenticity since the 1897 Bottled-in-Bond Act.
- Collector’s Dream: The decanter design and limited releases make it a trophy for bourbon hunters.
Data Insight
Heaven Hill produces more BiB products than any other American distiller, per their 2021 press release, reinforcing Old Fitzgerald’s credibility in this category.
Is Old Fitzgerald Worth the Price?
For casual drinkers, the Prime version at $15-$20 is a steal—smooth and versatile for sipping or cocktails. But the BiB series? It’s trickier. At MSRP, the 8- or 10-Year-Old offers solid value for its complexity. However, secondary market prices ($500+) often outpace the experience, especially compared to bourbons like Elijah Craig Barrel Proof ($70-$100) or Stagg ($150-$300).
Quick Answer for Featured Snippet: Yes, Old Fitzgerald is worth the price at MSRP for enthusiasts seeking a premium wheated bourbon, but secondary market costs may not justify the taste for all.
How Can You Find Old Fitzgerald in Stores?
Finding Old Fitzgerald, especially the BiB series, is a challenge due to limited production. Here are practical tips:
- Check Local Retailers: For Prime, big-box stores like Total Wine in the U.S. often carry it. In India, try upscale liquor shops in metro areas.
- Join Lotteries: Many states (e.g., Kentucky, Ohio) offer BiB releases via lottery systems.
- Monitor Online: Sites like SipWhiskey.com or Caskers occasionally stock it, though shipping restrictions apply.
- Network: Follow X bourbon communities for real-time drops and trades.
What Are the Best Old Fitzgerald Cocktails?
While the BiB series shines neat, Old Fitzgerald Prime is a cocktail star. Try these:
- Old Fashioned: Muddle sugar with bitters, add 2 oz Prime, ice, and an orange twist.
- Whiskey Sour: Mix 2 oz Prime, ¾ oz lemon juice, and ½ oz simple syrup—shake and strain.
Its sweetness complements citrus and bitters, making it a bartender’s friend.
Comparing Old Fitzgerald to Other Wheated Bourbons
How does Old Fitzgerald stack up? Let’s compare:
- Pappy Van Winkle: Shares a wheated lineage but is oakier and pricier ($1,000+ secondary).
- Weller Antique 107: Spicier and higher proof, often $100-$200 on the secondary market.
- Larceny Small Batch: Also from Heaven Hill, it’s younger and cheaper ($25-$35) but less complex.
Old Fitzgerald strikes a middle ground—elegant yet accessible at MSRP.
See Also: whiskypriceindia.com
Conclusion
Old Fitzgerald blends history, craftsmanship, and flavor into a bourbon that’s both a sip and a story. From its affordable Prime expression to the coveted BiB decanters, it offers something for everyone. In India, its higher price reflects its exclusivity, but for enthusiasts, it’s a worthy splurge. Whether you’re savoring a 15-Year-Old Decanter or mixing Prime into a cocktail, this wheated gem delivers.