Tequila has steadily carved out a niche among Indian spirit enthusiasts, and one brand that’s making waves globally is Teremana Tequila. Founded by Dwayne “The Rock” Johnson, Teremana is a small-batch tequila crafted from 100% blue Weber agave in the highlands of Jalisco, Mexico. Known for its smooth taste, sustainable production, and approachable branding, it has quickly become a favorite for tequila lovers worldwide—including in India. But what does a bottle of Teremana Tequila cost in India, and why does the price vary across the country?
In this guide, we’ll explore the current pricing of Teremana Tequila in India, the factors that influence its cost, and how prices differ from region to region. Whether you’re a tequila aficionado or just curious about this celebrity-backed spirit, read on to get the full picture.
Understanding Teremana Tequila
Teremana Tequila stands out for its commitment to quality and sustainability. The name “Teremana” combines “Terra” (Latin for earth) and “Mana” (a Polynesian word for spirit), reflecting its ethos as the “Spirit of the Earth.” It’s produced using traditional methods—slow-roasted in brick ovens, distilled in handmade copper pot stills, and made from mature agave plants. Available in three expressions—Blanco (unaged), Reposado (aged briefly in oak barrels), and Añejo (aged longer for richer flavors)—Teremana offers something for every palate. Its alcohol content is a standard 40% ABV, delivering a smooth, flavorful sip that works well neat, on the rocks, or in cocktails like margaritas.
In India, Teremana’s popularity is growing, fueled by its celebrity association and reputation for quality. However, its price can vary widely depending on several factors, which we’ll break down next.
Factors Affecting Teremana Tequila Pricing in India
- Branding and Celebrity Appeal:
Teremana’s connection to Dwayne Johnson gives it a premium edge. The brand markets itself as high-quality yet accessible, which places it in a mid-to-premium price tier. While it’s not as costly as ultra-luxury tequilas, the celebrity factor and careful craftsmanship bump up its price compared to lesser-known brands. - Import Duties and Taxes:
Since Teremana is imported from Mexico, it faces steep import duties and excise taxes in India. These can inflate the price by 200-300%, depending on the state. Imported spirits are significantly more expensive than locally produced ones, making Teremana a premium purchase in most regions. - Expression Type:
The price varies between Teremana’s Blanco, Reposado, and Añejo offerings. Blanco, being unaged, is typically the most affordable, while Reposado and Añejo—aged in oak barrels—command higher prices due to the additional time and resources involved in their production. - Packaging:
Teremana comes in a sleek, minimalist bottle that reflects its modern branding. While not as ornate as some premium spirits, the packaging adds to its appeal and contributes slightly to the overall cost. - Regional Variations:
India’s diverse taxation policies and liquor regulations mean prices differ across states. States with lower excise duties, like Delhi or Haryana, tend to offer better deals, while high-tax states like Maharashtra or Karnataka push prices up. Demand also plays a role—urban hubs with thriving bar scenes often see higher costs. - Availability:
Teremana isn’t as widely available as mainstream spirits like whisky or vodka in India. Limited distribution in smaller towns or rural areas can drive up prices due to scarcity, while metro cities benefit from competitive pricing and better stock.
Price List for Teremana Tequila in India 2025
Here’s an estimated price range for Teremana Tequila (750ml) across various Indian states and cities in 2025. Note that these figures are approximate, based on current trends, import costs, and regional taxes, and may fluctuate depending on availability and local policies.
| State/City | Volume | Price Range (INR) |
|---|---|---|
| Haryana | 750ml | 2,800 – 3,000 |
| Delhi | 750ml | 2,700 – 2,900 |
| Chandigarh | 750ml | 2,750 – 2,950 |
| Bangalore | 750ml | 3,000 – 3,200 |
| Gurgaon | 750ml | 2,800 – 3,000 |
| Uttar Pradesh (UP) | 750ml | 2,900 – 3,100 |
| Bhopal | 750ml | 3,000 – 3,200 |
| Punjab | 750ml | 2,850 – 3,050 |
| Maharashtra (Mumbai) | 750ml | 3,100 – 3,300 |
| Daman | 750ml | 2,800 – 3,000 |
| Faridabad | 750ml | 2,800 – 3,000 |
| Rajasthan | 750ml | 2,750 – 2,950 |
| Indore | 750ml | 3,000 – 3,200 |
| Kolkata | 750ml | 2,900 – 3,100 |
| Lucknow | 750ml | 2,800 – 3,000 |
| West Bengal | 750ml | 2,850 – 3,050 |
| Hyderabad | 750ml | 2,800 – 3,000 |
| Assam | 750ml | 2,900 – 3,100 |
| Amritsar | 750ml | 2,850 – 3,050 |
Note: Prices listed are for Teremana Blanco (750ml), the most commonly available variant. Reposado may cost INR 300-500 more, and Añejo could add another INR 500-800, depending on the region.
Regional Price Differences and Consumer Trends
North India
In states like Delhi, Haryana, and Punjab, Teremana Tequila is relatively affordable, with prices ranging from INR 2,700 to INR 3,050 for a 750ml bottle of Blanco. Lower excise duties and proximity to distribution hubs keep costs down. Delhi, in particular, is a hotspot for spirit enthusiasts, offering competitive pricing and good availability.
West India
Mumbai and Maharashtra see higher prices, typically between INR 3,100 and INR 3,300, due to steep taxes and a premium market. The city’s vibrant nightlife and demand for imported spirits justify the cost, with Teremana often spotted in upscale bars and lounges.
South India
Bangalore and Hyderabad reflect a growing tequila culture, with prices ranging from INR 2,800 to INR 3,200. The rise of cocktail bars and a younger, experimental crowd has boosted Teremana’s popularity here, though taxes in Karnataka (Bangalore) push prices slightly higher than in Telangana (Hyderabad).
East India
Kolkata and West Bengal offer Teremana at INR 2,850 to INR 3,100. While demand isn’t as high as in metro cities, the region’s evolving taste for premium spirits keeps prices steady and competitive.
See Also: whiskypriceindia.com
Conclusion
Teremana Tequila brings a taste of Mexico’s highlands to India, blending quality, sustainability, and celebrity allure into every bottle. In 2025, its price in India ranges from INR 2,700 to INR 3,300 for a 750ml bottle of Blanco, with variations driven by taxes, region, and expression type. For the best deals, look to northern states like Delhi or Haryana, where lower duties keep costs manageable. In contrast, metro cities like Mumbai and Bangalore cater to a premium market, reflecting higher prices but also greater availability.
Whether you’re sipping it neat, mixing a margarita, or gifting it to a tequila fan, Teremana offers a smooth, flavorful experience worth its price tag. As India’s love for tequila grows, this “Spirit of the Earth” is poised to become a staple for those seeking quality and a touch of star power in their glass.